2022
Big Mac is the world’s most iconic burger and has fans all over the world who mark their signature celebration moments by relishing one, and the Double Big Mac — its biggest version yet — was coming to Indonesia. We saw this as an opportunity to launch The Double Big Mac by highlight the feel-good communication that McDonald’s is known for and find a way of connecting with people through their hearts. By dramatizing its bigger size, but in an unexpected and heartfelt manner, we excite McD customers to re-visit their favorite burger again.
The campaign comes from a simple human truth that everyone could easily resonate with, especially in these fast times: when you enjoy something, you don’t want it to end soon. Be it quality time with families, fun hangout with friends, or even the butterfly feelings you get from seeing someone cute sitting across you… people look for ways to make these moments linger just a little bit longer.
Double Big Mac is just that, a perfect excuse to enjoy your time some more, expressed through a universally relatable story about the anticipation of new love in this fast-paced world. By using the Double Big Mac as an analogy for savoring time and experiences, the campaign drives home the point that the Big Mac is not only satiating but also adds a little bit more happiness to your life.
