2023
Continuing from the success of McDonald’s Double Big Mac launch in 2022, we carried forward the same feel-good communication and universal truth of wanting to make good moments last longer but this time, we’ve dived deeper. If we ask ourselves, what makes a moment so precious to us? It is because we know that special moments like these won’t last forever, and we might not have a second chance at it again; time is the only thing we can’t get back. That’s why we make the most of every chance we get to cherish it longer.
Conveyed through the feeling we’re all familiar with when we’re about to part ways with a loved one and we don’t know when we would be able to see them again next; The Double Big Mac becomes a device in which a parent and daughter can spend their last moments together longer before saying their goodbyes.
