We all have these different traits and talents lying deep within us: resourcefulness, creativity, courage, resilience. And when the gut is healthy, these traits and skills gets expressed more easily and freely. The gut, often referred to as the second brain, plays a crucial role in a child's healthy development by influencing mood, behavior, and overall well-being through its complex connection to the central nervous system.
Knowing this, we use domino as a visual device to illustrate the chain reaction that happens internally and how it is linked to what a kid is expressing externally, we show how Lactogrow’s fortified milk helps to enhance and nurture kids growth to reach their maximum potential.
RESULTS
It became the brand’s highest ever advertising test result
The brand hit an immediate sell-out number
+24% growth vs last year
+12% higher sales vs past 3 months
highest sales in 9 months.. ALL WITHIN THE FIRST MONTH of the campaign launch.