Nescafé leads the RTD coffee category on function, but lacks emotional meaning.
The younger generation lives fast and fluid—constantly on the move, yet always connected. They seek energy to keep going, but also moments that feel intentional, personal, and worth experiencing. This is where Nescafé steps in: not just as fuel, but as a companion that powers momentum while enhancing the moments in between.
SIAP GAS LAGI
Ready to keep going.
To keep the SIAP GAS LAGI spirit moving, Nescafé teams up with Raisa—someone who truly lives it. From stage lights to studio sessions, she’s always on the go, constantly creating and connecting. But in this chapter, we show a different side of her—more grounded, more playful, more everyday. By bringing out her youthful, relatable moments beyond the spotlight, Raisa feels closer to Gen Z’s rhythm: ambitious, expressive, and always ready to go again. On campus ground, parking lots, or common hangout spots.
Then we place it in all of the day-to-day touch points: commuting, driving, on campus, at work, hangout bars, everywhere to keep you going.
