The seasonal Prosperity Burger always returns at the end of every year to McDonald’s Indonesia to celebrate the mark of new beginnings.
The end of the year is a time that makes us look back and think, “have I achieved enough?”. When we haven’t achieved what we wanted in the year, we might feel that the opportunity is gone. But the truth is, we can always find hope through other ways. It is only the year that has gone, but hope can always find its way back, even when we feel it has been taken away from us.
We want to strengthen the brand’s feel-good communications by heralding the burger as a celebration for hope and carry it across our campaign’s messages. So that together with McDonald’s Prosperity Burger, people can always enter the new year with optimism and good hope.
