The month of Ramadhan is about the warmth of togetherness; from early morning sahoor, all throughout the fasting, in the praying before the break, and at the feast on the break of fast. Every stage of the holy season is done together, and the teaching encourages anyone to embrace every little challenge that comes during fasting and find the joy of Ramadhan that will eventually come.
“Lewati Bersama, Nikmati Bersama”
In this TVC, we show how a father is willing to make small sacrifices for his son to show that everything, even challenging things, can be more enjoyable when you go through it together.
This ad won Kantar Awards “Most Loved Ramadan Ads” 2023.