For many Indonesians this year, the month of April and May places a special, yet somewhat bittersweet tinge in their hearts; As the government banned all “mudik” ––the country’s annual homecoming tradition for many migrants during big religious holidays such as in this case, Eid al-Fitr “Lebaran”–– prohibiting many locals from traveling home this Ramadan season.

Wise as it may to stay, with the Covid-19 pandemic already keeping families apart, the longing to go home and be reunited with one’s families only grows even stronger when the travel restriction for 2020 “mudik Lebaran” was announced. Being a brand that promotes smart living, as explicitly stated all throughout its branding lines namely #pintarisme and its own iconic tagline (“orang pintar minum Tolak Angin”); Tolak Angin took on this humane yearning along with the upheld wisdom of staying home despite, into a video campaign brought about by ‘aroma’ as its underlying theme.